About the brand
Sourcing & Production
Crafted with Care
At La Rue, quality is at the heart of everything we do. Our knitwear is made in close collaboration with a trusted, small-scale manufacturer who shares our values of craftsmanship, precision, and longevity. Using luxurious blends of wool, silk, and cashmere, each piece is produced with attention to detail and designed to last — from our signature cardigans to soft pullovers and timeless layers.
We believe great clothes start with great craftsmanship — and we’re proud to offer pieces that reflect the care and skill behind them.
Fabrics
We create high-quality, seasonless collections with a focus on timeless design and responsible materials. By choosing premium, long-lasting materials and refining each silhouette, we aim to offer pieces you’ll reach for year after year.
Our main fabric, merino wool, is chosen for its softness, breathability, and natural elegance. It regulates body temperature, resists odor, and feels incredibly gentle on the skin — making it the perfect everyday luxury.
How to Care for your Knitwear
A knit should last a lifetime; here is your essential guide to caring for your knitwear
Heritage
Copenhagen and Scandinavian lifestyle
La Rue is deeply rooted in the quiet elegance of Scandinavia — shaped by the calm rhythm of life in Copenhagen, where beauty lives in the details and everyday simplicity is a form of luxury. From my home in Frederiksberg, I design with the city’s atmosphere in mind: clean lines, soft textures, and a timeless aesthetic that reflects both the urban and the intimate. It’s a brand born from the Nordic way of living — thoughtful, understated, and connected to the moments that matter.
Our Community
La Rue is more than a brand — it’s a quiet community of women who value quality, creativity, and a softer pace of life. Women who find beauty in simplicity, who dress with care, and who believe that style doesn’t need to shout to be seen.
This space is for you — the woman building her own rhythm, balancing motherhood, work, and self, and seeking pieces that feel as good as they look. Whether you're here for inspiration, thoughtful design, or a shared love of timeless fashion, you're part of something meaningful.
Thank you for being here.
You make La Rue what it is.