The Journal

A space dedicated to inspiration, craftsmanship, and the effortless elegance that defines La Rue. Here, we capture moments of timeless style—worn, lived in, and loved by the people who bring the pieces to life.

The Journal isn’t just about fashion—it’s about the women who bring La Rue to life.

Benedikte Thoustrup

Danish creative and entrepreneur Benedikte Thoustrup is the epitome of effortless sophistication—blending classic Scandinavian minimalism with a modern, feminine touch.

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Mathilde Gøhler

Danish model, entrepreneur, and style muse Mathilde Gøhler is known for her effortlessly elegant aesthetic—a perfect reflection of La Rue's vision of timeless, refined dressing. With her understated yet sophisticated approach to fashion, Mathilde embodies the essence of modern femininity and quiet luxury.

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Freya Bryndorf

Freya has gone viral with millions of views with her beautiful hair and looks. She inspires her followers with aesthetically beautiful and romantic videos, where there is a special focus on Freya's hair, but also fashion and beauty in general.

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Aníta Mjöll Ægisdóttir

A homebody at heart, Aníta finds beauty in the quiet moments — a coffee in hand, soft light through the window, and the simple rituals of daily life. Soon to be a mother of two and a workplace designer by profession, she brings warmth and intention to everything she touches.

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